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Monthly Archive for: "October, 2020"
Home » Archives for October 2020
 Top 5 ways to put the public back in public relations
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By brianleadbetter
In Uncategorized
Posted October 28, 2020

Top 5 ways to put the public back in public relations

By Brian Leadbetter You might think it’s self-evident that public relations is all about relating to the public. Unfortunately, that’s become a bit of a wayward premise, but one that can, and [...]

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 Goliath gives you best views of all the action: New Jersey inventor unveils high-rise sports chair for sports fans
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By brianleadbetter
In Client News, Uncategorized
Posted October 23, 2020

Goliath gives you best views of all the action: New Jersey inventor unveils high-rise sports chair for sports fans

MEDIA RELEASE For immediate release October 22, 2020   Goliath gives you best views of all the action New Jersey inventor unveils high-rise sports chair for sports fans The days of having a bad [...]

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 Five Easy Steps to Acing Your Next Media Interview
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By brianleadbetter
In Uncategorized
Posted October 20, 2020

Five Easy Steps to Acing Your Next Media Interview

By Brian Leadbetter Let’s start with the obvious. Media interviews (whether they be live or taped or local or national) can be a bit scary and overwhelming, especially if you don’t do them often. [...]

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 MEDIA RELEASE: lēd strategies launches national public relations practice with collaborative focus and international reach
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By brianleadbetter
In Uncategorized
Posted October 15, 2020

MEDIA RELEASE: lēd strategies launches national public relations practice with collaborative focus and international reach

October 14, 2020, Halifax/Toronto/Calgary – An exciting new chapter in public relations consultancy is being written in Canada today with the launch of a new integrated public relations practice, [...]

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 The rise of written press statements is the fall of your reputation
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By brianleadbetter
In Uncategorized
Posted October 15, 2020

The rise of written press statements is the fall of your reputation

Long gone are the days of actual media interviews, where reporters contact an organization and the organization responds with a designated spokesperson by telephone or a pre-taped/live in-person [...]

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 Five Tips to Think Strategy First: The Lost Art of Thinking Before Doing
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By brianleadbetter
In Uncategorized
Posted October 15, 2020

Five Tips to Think Strategy First: The Lost Art of Thinking Before Doing

Strategy, that dreaded s-word. If it doesn’t elicit an eyes-glazed-over response, it will likely prompt you to hearken back to Will Ferrell’s portrayal of US President, George W. Bush, and his [...]

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 From Ellen to WE: Managing a scandal is all in the execution
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By brianleadbetter
In Uncategorized
Posted October 15, 2020

From Ellen to WE: Managing a scandal is all in the execution

For all the things 2020 isn’t, uneventful isn’t one of those things. Aside from the ongoing and rightful international preoccupation with COVID-19, organizations, including a number of [...]

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 The Three (well, actually more) C’s of COVID-19 Communications Response October 1st, 2020
By brianleadbetter
In Uncategorized
Posted October 14, 2020

The Three (well, actually more) C’s of COVID-19 Communications Response October 1st, 2020

Countries, companies and organizations around the world have been entirely preoccupied with managing their response to COVID-19 for the past five months. Countries locked down, international [...]

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