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By Brian Leadbetter You might think it’s self-evident that public relations is all about relating to the public. Unfortunately, that’s become a bit of a wayward premise, but one that can, and [...]

MEDIA RELEASE For immediate release October 22, 2020   Goliath gives you best views of all the action New Jersey inventor unveils high-rise sports chair for sports fans The days of having a bad [...]

By Brian Leadbetter Let’s start with the obvious. Media interviews (whether they be live or taped or local or national) can be a bit scary and overwhelming, especially if you don’t do them often. [...]

October 14, 2020, Halifax/Toronto/Calgary – An exciting new chapter in public relations consultancy is being written in Canada today with the launch of a new integrated public relations practice, [...]

Long gone are the days of actual media interviews, where reporters contact an organization and the organization responds with a designated spokesperson by telephone or a pre-taped/live in-person [...]

Strategy, that dreaded s-word. If it doesn’t elicit an eyes-glazed-over response, it will likely prompt you to hearken back to Will Ferrell’s portrayal of US President, George W. Bush, and his [...]

For all the things 2020 isn’t, uneventful isn’t one of those things. Aside from the ongoing and rightful international preoccupation with COVID-19, organizations, including a number of [...]

Countries, companies and organizations around the world have been entirely preoccupied with managing their response to COVID-19 for the past five months. Countries locked down, international [...]