MEDIA RELEASE: lēd strategies launches national public relations practice with collaborative focus and international reach

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October 14, 2020, Halifax/Toronto/Calgary – An exciting new chapter in public relations consultancy is being written in Canada today with the launch of a new integrated public relations practice, lēd strategies. Pronounced lead, as in to guide or counsel, lēd strategies (website link here) is a full-service public relations practice of doers, dreamers, big-thinkers, and do-gooders based in Halifax, Nova Scotia, with consultants and collaborating firms across Canada and the United States.

With 20+ years of executive-level public relations and strategic communications experience, the practice offers a full spectrum of tailor-made public relations and marketing services – from strategic planning and crisis communications to media relations, brand development, digital strategy, publicity and stakeholder engagement.

lēd strategies will be managed by Senior Counsel/Partner, Brian Leadbetter. Leadbetter brings 20+ years of senior executive communications, media relations and stakeholder engagement leadership experience to the practice. He has served in senior level roles in the public and private sector, including director-level communications roles in municipal and provincial governments, in addition to the post-secondary and live-event, professional sports, and entertainment sectors. He has also served as national media spokesperson for high-profile media stories and issues.

What makes lēd strategies so unique is the level of creative collaboration with other public relations, design, brand strategy, and digital firms across Canada. The firm is ecstatic to collaborate with digital and international brand agency Salt and Pepper Media Inc. out of Toronto/Calgary, integrated holistic design and creative studio zdesign based in Victoria, BC, and award-winning boutique video and digital production house Gruvpix based in Edmonton, Alberta. The integration of the full-suite of public relations, design, creative and digital services enables lēd strategies and its partners to collectively wow clients from coast-to-coast-to-coast.

“Today is an amazing day for me personally and professionally,” says lēd strategies Senior Counsel and Partner, Brian Leadbetter. He added, “I’ve been incredibly fortunate throughout my 20+ year career to collaborate with the best creative minds and gifted PR practitioners, and today’s announcement is an extension of that good fortune. Our client focus will only be surpassed by the creativity and ingenuity of the collaborators we’ve assembled.”

“The launch of lēd strategies scripts a whole new chapter in the public relations industry here in Canada and even beyond, and this new initiative will benefit scores of companies from coast-to-coast and south of the border,” explains Paul Fitzgerald, the Founder and CEO of Salt & Pepper Media Inc. “Businesses and government entities alike are now pivoting to a digital world and need leadership, guidance, creativity, and innovation to achieve their goals for their organizations and clients. What lēd strategies will do is take brands to new heights, helping their bottom lines, and helping them discover that there is no such thing as ‘glass ceilings’ – the sky is the limit. This is an extraordinary initiative with lēd strategies that will only produce extraordinary results for our clients in an array of industries.”

“Collaboration and teamwork are part of every good relationship that ends in providing quality creative solutions to our clients. Joining with lēd strategies, as part of a custom team handpicked from leading industry specialists, ensures effective brands that position clients in the market to stand out and make a difference,” says Laura Zielke, Senior Graphic Consultant at zdesign. “Design at its core considers objectives, audiences, the way something is used, and how best to unfold a story — then, makes it look tasty. lēd strategies is hinged on pairing leading industry creatives for a truly unique full-service experience for our clients.”

“The public relations and marketing landscape is rapidly changing in these unprecedented times. As leaders in industry and government look to understand, strategize, and pivot in this unequalled environment, lēd strategies will offer solutions,” says Pollyanna Hardwicke-Brown, Owner and Creative Director of Gruvpix Inc. Hardwicke-Brown adds, “The opportunity to collaborate with like- minded creators will be game-changing, offering national solutions with unique and innovative creative. There is no one I have worked with who is more in tune with marketing and public relations strategies than lēd strategies Senior Counsel and Partner, Brian Leadbetter.”

As a proud Haligonian (those esteemed individuals hailing from Halifax), Leadbetter is firmly committed to supporting local communities and community not-for-profits. lēd strategies will commit pro bono consultant time and resources to local charitable and not-for-profit community causes on a regular basis.

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