Meet ARK: The Survival Life Raft That Brings Hurricane and Flood Protection to the Next Level

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Houston, Texas – November 16, 2020: When Hurricane Harvey unleashed unprecedented and catastrophic flooding in August 2017, thousands of people in the Houston metropolitan area and Southeast Texas rushed to call 911. To make matters worse, well over 20,000 calls for help were from residents stranded on their rooftops.

This horrific scenario is all-too common when natural disasters strike. Harvey is tied with Hurricane Katrina in 2005 as the costliest tropical cyclone on record, causing $125 Billion (USD) in damage and numerous fatalities.

It is now a known fact that natural disasters are on the rise around the globe, but don’t despair, a group of innovative entrepreneurs have come to the rescue.

Meet ARK, the world’s biggest and baddest survival life raft that just launched on the market.

Developed by Rooftop Liferafts in Vancouver, BC, this device mounts to any building’s exterior vertical cladding, and with the press of a button the survival-ready raft is deployed within seconds. Onboard, passengers have access to the necessary survival goods to withstand extreme elements, and they are traceable, thanks to its onboard GPS tracking system and other essential items to keep your family safe.

Robert Travis, who experienced the devastating forest fires in Fort McMurray, Alberta, in 2016, and the Alberta High River Floods seven years ago, came up with the idea for ARK when he moved into his Vancouver home that was near a floodplain.

“The idea of having an inflatable raft on the second floor of our home was always on my mind, so I assembled a team, and we got to work developing a life raft that will take urban flood protection to a whole new level,” says Travis. “After three years of hard work, we are thrilled to say that ARK is here to fulfill a need: that is, to help save lives.”

ARK, which is a CO2 deployed unit, is now getting interest from schools, hospitals, businesses, communities, and even the military, and will retail for $3200 (USD – starting price). The new device – stylish, sporty, and durable in every sense – will also greatly appeal to homeowners who live near floodplains, and in areas prone to hurricanes.

This first-of-its-kind life raft is manufactured by Rooftop Liferafts, having collaborated with respected marine industry players like Survitech and Zodiac. Many prototypes over the past few years have been developed with the help from marine, safety, and whitewater rafting specialists. Additionally, the product will help search and rescue organizations when flooding occurs as they will be better able to locate distraught citizens.

“ARK is not just a raft,” explains Alexander Carey, who helped developed the new product.

“There’s an engineered deployment system, there’s an onboard GPS locating system – ARK has it all to help people survive, and it will help air and ground rescue teams find people quicker and help bring them to safety,” adds Carey.

To stay safe during a flooding, make sure you order the best damn life raft ever. You can visit the company at  to learn more about the product and its safety features.

ARK is an IdeaPros Certified Partner. Using an exhaustive screening process, IdeaPros handpicks less than 2% of the ideas presented to it by brilliant entrepreneurs. If chosen, an entrepreneur can rely on IdeaPros managing every step of the creative evolution, cultivating and nurturing great ideas through its unique, agile product development process, using real-world target customer feedback to create compelling products that people will buy on a large-scale basis. IdeaPros has partnered with scores of entrepreneurs in the U.S., Canada, and around the world. Its development strategy, managed by Frederick Cary, a world-renown executive, enables entrepreneurs to maximize their probability of success by using a proven set of processes developed over decades of company building. Visit IdeaPros and discover how they are changing the world, one product at a time:

For more information and media interviews, please contact:

Salt and Pepper Media Inc. (Publicists for Ark)

Paul Fitzgerald


Brian Leadbetter




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