PR 101: Houston, We Have a Jeff Bezos in Space PR Problem

Posted November 3, 2021

Space, the final frontier for a #reputation rebuild. In the latest edition of #PR101, we tackle how Jeff #Bezos and #BlueOrigin have William Shatner to thank for their #brand and reputation turnaround. Check out how they did it.

#publicrelations #pr #leadership #crisis #space #startrek

Brian Leadbetter

Brian brings over 20+ years of senior executive communications, media relations and stakeholder engagement leadership experience to the practice at lēd strategies. He has served in senior level roles in the public and private sector, including director-level communications roles in municipal and provincial governments, in addition to the post-secondary and live-event, sports, and entertainment sectors.