We’re a full-service public relations firm of doers, dreamers, big-thinkers, and do-gooders.
Based in Halifax, with consultants and collaborating firms across Canada and the United States. With 20+ years of executive-level experience, we offer a full spectrum of tailor-made public relations services – from strategic planning and crisis communications to media relations, publicity and stakeholder engagement – we have the service to meet your needs, and even some you haven’t discovered yet.
Brian brings over 20+ years of senior executive communications, media relations and stakeholder engagement leadership experience to the practice at lēd strategies.
He has served in senior level roles in the public and private sector, including director-level communications roles in municipal and provincial governments, in addition to the post-secondary and live-event, sports, and entertainment sectors.
Brian most recently held the position of Director of Communications and Public Relations with Dalhousie University where he managed internal and external communications for the university – including internal engagement, social media management, community engagement, crisis communications, issues management and media relations.
Brian has also served as national media spokesperson for high-profile media stories and issues. Brian’s extensive experience in leading strategic communications and public engagement plan development ensures that we’ll deliver on your priorities and corporate objectives.

