Top 5 tips to elevate your small business PR
Starting and growing a small business isn’t easy, and it isn’t for the faint of heart. As I shared recently in another column, it’s generally understood that 50% of new businesses fail within [...]
What makes President Zelenskyy’s speeches to the world so powerful?
It’s been almost one month since bombs started dropping on Ukraine. In the intervening period over 900 Ukrainian civilians have been killed, with the true figure likely considerably higher. And, [...]
5 lessons learned starting a new business
By Brian Leadbetter Starting a new business is daunting. To go from an abstract idea of “Hey, I think that would be great” to putting concrete pieces of a complex puzzle together can be a bit [...]
PR 101: Houston, We Have a Jeff Bezos in Space PR Problem
Space, the final frontier for a #reputation rebuild. In the latest edition of #PR101, we tackle how Jeff #Bezos and #BlueOrigin have William Shatner to thank for their #brand and reputation [...]
PR 101: The Do’s and Don’ts of Succession (Yes, HBO) PR
In the corporate world of greed and power that is HBO’s #Succession, getting your #pr right is the difference between heroes and villains or billions or handcuffs. Check out the PR Do’s and [...]
PR 101: Written statements are bad, so stop it Mark Zuckerberg
Our thoughts on the #PR week that was. Written statements are bad, so stop it, Mark Zuckerberg. #dogood #facebook #prtips #leadership
PR 101: I’m Sorry, Prime Minister Edition
How does Canada’s PM Justin Trudeau get away with saying sorry so often? Check out our latest video to learn how he keeps #pr issues from becoming crises. #publicrelations #trending #news #care #dogood
Top 5 Tips to make public speaking a little less scary
In the spirit of Halloween, let’s talk about something scary. I get incredibly nervous when public speaking or doing media interviews. I feel my heart racing, I get a bit dizzy, palms sweating, [...]
The great trust reckoning: Do we trust anyone or anything anymore?
By Brian Leadbetter In an era now dominated by alternative facts and post-truth (how is that a thing?), I can’t help but feel that I’ve fallen down a rabbit hole to be fully immersed in Jerry [...]
