Top 5 tips to elevate your small business PR
Starting and growing a small business isn’t easy, and it isn’t for the faint of heart. As I shared recently in another column, it’s generally understood that 50% of new businesses fail within [...]
What makes President Zelenskyy’s speeches to the world so powerful?
It’s been almost one month since bombs started dropping on Ukraine. In the intervening period over 900 Ukrainian civilians have been killed, with the true figure likely considerably higher. And, [...]
Top 5 Tips to make public speaking a little less scary
In the spirit of Halloween, let’s talk about something scary. I get incredibly nervous when public speaking or doing media interviews. I feel my heart racing, I get a bit dizzy, palms sweating, [...]
The great trust reckoning: Do we trust anyone or anything anymore?
By Brian Leadbetter In an era now dominated by alternative facts and post-truth (how is that a thing?), I can’t help but feel that I’ve fallen down a rabbit hole to be fully immersed in Jerry [...]
Meet The LightBoard: The new game-changer for remote everything
NEW YORK CITY, NEW YORK, UNITED STATES, December 8, 2020 – Students and professionals alike are all sharing one thing in common as we continue to combat COVID-19: learning and working [...]
Survival of the kindest: Why doing good is good for doing business
By Brian Leadbetter If Queen Elizabeth II described 1992 as an annus horribilis, I’m not quite sure what descriptor would be appropriate for 2020. With an incredibly divisive and polarizing US [...]
Top 5 ways to put the public back in public relations
By Brian Leadbetter You might think it’s self-evident that public relations is all about relating to the public. Unfortunately, that’s become a bit of a wayward premise, but one that can, and [...]
