Top 5 tips to elevate your small business PR
Starting and growing a small business isn’t easy, and it isn’t for the faint of heart. As I shared recently in another column, it’s generally understood that 50% of new businesses fail within [...]
What makes President Zelenskyy’s speeches to the world so powerful?
It’s been almost one month since bombs started dropping on Ukraine. In the intervening period over 900 Ukrainian civilians have been killed, with the true figure likely considerably higher. And, [...]
The great trust reckoning: Do we trust anyone or anything anymore?
By Brian Leadbetter In an era now dominated by alternative facts and post-truth (how is that a thing?), I can’t help but feel that I’ve fallen down a rabbit hole to be fully immersed in Jerry [...]
Survival of the kindest: Why doing good is good for doing business
By Brian Leadbetter If Queen Elizabeth II described 1992 as an annus horribilis, I’m not quite sure what descriptor would be appropriate for 2020. With an incredibly divisive and polarizing US [...]
The rise of written press statements is the fall of your reputation
Long gone are the days of actual media interviews, where reporters contact an organization and the organization responds with a designated spokesperson by telephone or a pre-taped/live in-person [...]
